Finding your unique voice in business
When inspiration becomes imitation
You know how it is. You’re so keen on starting your business and you have so many brilliant ideas, and in the process of starting, you sign up to lots of interesting challenges or subscribe to like-minded peoples newsletters.
But then before you know it suddenly your copy is starting to bear an uncanny resemblance to theirs, your brand feels a bit “haven’t we been here before”, and you start to lose sight of your own personal mission, brand and individuality…
And that’s completely understandable. Social media makes it all so noisy and it’s so easy to think that “well that clearly works so maybe I should try it.” But the reason it works in nearly every case is because the person has spent ages working out their new business and, as a result, is really engaging with their clients, their dream products, their dream blog posts, their dream services.
So, what’s the solution? Working hard to really go back to the basics of what your mission, your vision, your creativity and your brand is all about. Coming from a place of “how can I best serve those with whom I want to work?”, rather than “what’s so special about me?”, will really help with that.
Here’s a few more things to consider. Use them as journal prompts or when planning any content you want to share:
If I said this to my ideal client over a cup of tea, would they get what I was talking about?
What’s my elevator pitch, or rather, how can I describe my business in a sentence?
Finish this sentence: “my mission in my work is to…”
The top 5 positive words my friends would use about me are…. these can help in my business by….
What is the purpose behind my work? Why do I want to serve my ideal client?
What would my ideal client be absolutely thrilled to read/ view/ hear?
Remember that it's about people, not numbers. Focus on comments that carry meaning rather than chasing likes.
What’s the purpose of this content? To inspire? To educate? To amuse?
Am I writing to my ideal client or to other people in my industry to impress them?
Last but not least, does this actually sound like me?!
Finding your unique voice in the bustling world of business is a journey of self-discovery and authenticity. It's about standing out, not blending in, and serving your ideal clients with a genuine passion for what you do. Embrace your mission, stay true to your vision, and let your creativity shine. By doing so, you'll create a brand that resonates, content that connects, and a business that truly represents you. So, go ahead, answer these questions, and embark on the path to making your mark in a way that's unmistakably "you." Your audience—and your future self—will thank you for it.
Do any of these questions resonate with you? I’d love to know in the comments below.
With love,
Laura x
If you enjoyed reading this blog post, here’s a few more that you may find useful for your creative small business: