Beating social media overwhelm in your joyful small business
Strategies for Sustainable Social Media Management in Your Small Business
Social media is a complicated beast. So many of us use social media for our businesses which means we are always switched on to it. Always thinking about ways to increase our reach, engage with our audience, sell more products, be authentic, stay visible. The list goes on. And on.
So, how can we navigate social media without succumbing to comparisonitis and feeling overwhelmed?
Craft a Social Media Plan
This is a good one for all of us small business owners and if you have bought my Key Cards you might have come across it! Maybe one of your tasks can be to plan out content for the month so you can schedule it in advance and you don’t have to be on social media as much as usual.
Leave your phone in a different room
Don’t check your social media accounts before you go to bed or wake up.
I personally like to leave my phone in another room to charge at night so I am not tempted to do this. Try it and let me know how you feel. It definitely helps me to sleep better, and I feel more in control of my day.
Remember you are not seeing the full picture
What you see on social media is a small part of that person’s day/ year/ life. You are seeing what they want you to see. Social media doesn’t feel quite so overwhelming when you remind yourself of that mid-scroll.
Fresh air away from your phone
One of my personal favourites! Take yourself out for a short walk without your phone. Maybe use the time to do some breath work and take in the world around you, rather than the curated world you see on your phone.
UNPLUG
Taking a whole day off social media will not ruin your business. People will not forget about you. Your business is so much more than those little squares. Unplug and give yourself time to breathe. Everything will still be there tomorrow.
While social media can be a powerful tool for small business owners, it's essential to strike a balance. By implementing these strategies, you can manage the demands of social media without feeling overwhelmed. Remember, your business is about more than your online presence.
How do you beat social media overwhelm in your business? Join me in the comments to chat more about it.
With love,
Laura x
If you enjoyed reading this blog post, here’s a few more that you may find useful for your creative small business: