The Kindling Academy
The Kindling Academy
A term-time (3 month), curriculum-led programme for brilliant, overstretched women to build a clear, viable business from their talents, passions and experience, in a way that brings joy and earns good money.
Built with the rigour of a teacher, the insight of a coach and the realism of a mum juggling three children and multiple creative roles, The Kindling Academy helps you develop a sustainable business offer and build the momentum to sell it with excitement and ease.
An exclusive space for up to 10 women.
You are not short of ideas.
You are short of space.
Space to think clearly.
Space to build properly.
Space to move something forward without being interrupted every eleven minutes.
Right now, you are living in a constant contradiction.
You are overstimulated by life and understimulated by the work that is meant to fulfil you.
You used to feel brilliant.
You used to feel exceptional.
People used to comment on your spark, your thinking, your potential.
That part of you has not disappeared.
It has simply been buried under the emotional load, the logistics, the meetings, the school events, the invisible labour, and the hundreds of small decisions you make for everyone else every day.
Your own work keeps slipping to the bottom of the list.
Not because you lack discipline or clarity, but because you are carrying too much to hold yourself at the same time.
And still, the fire remains.
The part of you that knows you could build something meaningful if you had even two uninterrupted weeks.But life does not give you two weeks. It gives you twenty stolen minutes between dinner and someone calling your name.
The online coaching world does not help. It is too loud, too fast, too shallow. You are not looking for hype. You are looking for clarity, structure, and a way to get real work done that honours your actual life.
You do not need a sprint. You need a return. A return to your ambition. A return to your creativity. A return to building work that feels like you and earns accordingly.
This is where The Kindling Academy begins.
What this is
The Kindling Academy is a ten-week, term-time programme for women who want to turn their thinking into a real, sellable business offer.
It is designed for women who are capable, thoughtful and under-stimulated by work that no longer reflects their ability, and who want to earn from their talents and experience without burning out.
This is not a mindset programme.
This is not a branding exercise.
This is not vague exploration.
This is a structured, teacher-designed process that helps you decide what your business is really about, shape a paid offer you can stand behind, and start building momentum in a way that is sustainable.
You do not just reflect here.
You build.
let me paint you a picture...
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let me paint you a picture... 〰️
By the end of this part of the Academy, you will have…
✔️ a crafted, unmistakable business offer that feels like you and that you can confidently sell
✔️a clear way of earning money from your talents, passions and experience
✔️ a settled sense of direction so you know exactly what you are building next
✔️ language you can use to talk about your business without overthinking or second-guessing
✔️ a calm, capable community of women building real businesses alongside you
✔️a realistic plan for sharing and selling your work that fits your life and capacity
✔️ early momentum in your business, whether that shows up as interest, enquiries or first sales
The Arc (the phases of learning and the curriculum)
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You clarify what your work really is, who it is for, and why it matters now. This is where the circling stops and your business gains a clear centre.
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You shape your first core business offer. You decide what you are delivering, how it works, how it fits your life, and how it earns money. This is where your business starts to feel intentional rather than enacted on a wing and a prayer, and squeezed into the corners of your week.
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You develop the language to talk about your work clearly and confidently. When I say talk I mean we look at the many different mechanisms available to you in order to do this. You begin sharing your ideas in small, low-pressure ways and notice what resonates. Many women naturally feel ready to begin gentle testing or soft launching at this time, but there is no deadline and no pressure. You move at your own pace.
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You refine your offer with structured feedback and create a simple plan for sharing and selling your work through the spring. Some women already have interest forming by this point. Others are preparing for their first confident step outward. Others are earning good money.
The Kindling Academy is structured around how thoughtful, ambitious women actually learn: focused input, time to integrate, and clear next steps that move work forward. We alternate between three types of weeks in a cycle that lasts 3 months.
HOW IT WORKS
1. Teaching Weeks
Focused, structured sessions where I teach the core ideas, frameworks and decisions you need to move your business forward. You leave knowing exactly what to work on next.
2. Implementation Weeks
These clinic weeks are practical and applied. There is time for doing, specific prompts given by me during the session, silent “flow-state” moments. It’s that accountability you’ve been longing for.
3. Group coaching call weeks
In a coaching week women bring questions, messy drafts, and strategic sticking points to me, and I help coach you to solutions. I coach in real time to clarify what you are building, strengthen the structure, and help you to decide the next right move. You leave with sharper thinking, clear action, and steady momentum.
PLUS you will get 2 30 minute 121 calls with me (with the option of booking more), plus a brief onboarding call, plus client office hours (ask me anything all day) in our bespoke online space in Circle on Wednesdays and Thursdays.
What is included
• weekly sessions alternating between teaching, coaching and implementation
transcripts with questions, prompts, to-dos after each call (homework!!)
a full curriculum (including Google Doc workbooks that are optional bu helpful, voice notes etc) all set up in Circle in our bespoke, private space;
small learning circles for reflection and accountability
weekly prompts to support focus and momentum
office hours on Wednesdays and Thursdays within Circle to ask me anything
at least two 121 calls with me
a calm, intelligent community space that strengthens your thinking and inspires you, hurrah!
Creativity, community, soul-food and loads of strategy and decision making.
and this is for…
Women who are intellectually under-stimulated and emotionally over-responsible.
Women carrying the mental load.
Women who know they have more to offer and want to earn accordingly.
Women who want structure, depth and progress without burnout.
Hi, I’m Laura!
I’m a teacher, coach and creative, and I spend my working life helping capable women turn their ideas, experience and talents into work that actually earns.
I’ve spent years in classrooms, rehearsal rooms and coaching spaces, designing learning that helps people think clearly, build confidence and make real progress. Alongside that, I’m also a mum of three, juggling a full life and multiple creative roles, so I understand first-hand what it means to want meaningful work without sacrificing everything else.
The Kindling Academy is built from that combination: the rigour of a teacher, the insight of a coach, and the realism of someone who knows that time, energy and focus are precious. I don’t rush women, and I don’t overwhelm them. I design clear learning arcs, ask good questions, and help you build something solid, sustainable and worth your effort.
This programme exists because I know how many brilliant women are under-used, over-responsible, and ready to build work that reflects who they are now. My role is to help you do that with clarity, structure and momentum.
Frequently Asked Questions
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No. Some women arrive with an early-stage business, others with a long career and a sense that they want to earn differently from their skills and experience. What matters is that you are ready to build a clear, paid offer and take your work seriously.
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No. We work at a realistic, humane pace. Many women naturally begin gentle testing or soft launching after February half term, once their offer feels clear and grounded. There is no pressure to launch before you are ready. The focus is on building something solid that lasts.
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Expect one main session each week over the 3 months, alternating between teaching, implementation and coaching. The programme is designed for busy women with full lives. You do not need long uninterrupted days. Consistent, focused time is enough. You also have two 30 minute 121 calls with me.
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All teaching sessions and clinic responses are recorded.
Clinic weeks are delivered as video podcast-style recordings with full transcripts, so you can listen, watch or read in your own time. You will not fall behind if you miss a live session. -
This is my favourite way of working. You will be working within a small, thoughtful group and learning circles, with regular opportunities to ask questions and receive direct guidance. You also get two 121 calls, and and all early-birds will get a 60 minute 121 with me, my gift to you!)
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Yes. The programme is designed around real life, not an idealised version of it. The term-time rhythm, recorded clinics and steady pacing all exist because most capable women are carrying a lot already.
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The aim of The Kindling Academy is to help you build a clear, viable business offer and a realistic plan for earning from your skills and experience. Many women see early momentum during the programme. What you leave with is something you can continue to refine, offer and earn from beyond this programme.
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This programme is curriculum-led and teacher-designed. It combines structured learning, thoughtful support and practical application. You are not rushed, hyped or left to figure things out alone. You are guided through a clear arc that leads to real business outcomes.
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Yes. Confidence grows through clarity and action, not before them. You do not need to arrive certain or polished. You need to be willing to think honestly and build steadily.
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Up to 10 at any one time (there are currently six places available). Coaching calls never have more than 5 people in at any one time.
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Early Bird: £1300
Full Price: £1900
Payment plans are of course available without interest
