Boosting Your Business Impetus When Things Slow Down
Creating Impetus when it all feels slow
After that initial burst of purpose and energy, we can find that the enthusiasm and consistency can wane, and seem to demand so much more of us.
You know that anything meaningful worth building takes time and nurturing, but impatience sets in and you can't help but feel "why can't I GET RESULTS!"
So, how can you reignite your motivation and enthusiasm for your business and create results for the current phase and beyond? Here are some top ideas to consider, and to almost certainly generate results:
1. Harness the power of email
The best emails are my favourite way of being communicated to by people I might one day work with (and I might not, but I might well recommend them to someone who does). Emails remain one of the most effective ways to engage with your potential clients and partners.
Consider creating a tailored email sequence that allows your audience to revisit what it is you offer and how you can help them, whether through your valuable services or products.
This is an excellent opportunity to share testimonials and your most popular work so far. If you’re not a fan of email, and this isn't resonating, (though I would recommend it as it's all yours) consider running similar on your favourite platform you communicate on.
2. Stay connected and authentic
How often are you talking to your lovely audience, and what are you saying? Engaging with your audience consistently is essential, but it's equally crucial to be authentic rather than just acting as an expert.
Once you've considered how you're contacting your audience (and actually doing so), sometimes you still no have idea what you want to talk to them about.
When you're unsure about what to share, then why not start by discussing the fundamental values that you really care about, and what drove you to start your business? To be more specific still, by all means use things like Instagram Stories or Facebook Groups to share more personal things about yourself. But the rest of the time, remember what it is you care about in your work, and share that. Ask them questions about it. Learn from them, and let yourself be inspired by them.
3. What is it I'm selling here (less X, Y, Z, more experience, evidence, inspiration)?
I'm a details person, so desperately care when I buy something about what I'm going to get (how many modules, the quality of the GSM of the paper, how many calls, the finish of the resource) but the reason I buy is because of:
- other people's testimonials or reviews
- how it's going to make my life better
- what support will actually look like
- how it's going to make me feel day to day and longterm
Have you covered this in your selling? If not, ensure your sales strategy effectively communicates these aspects.
4. What do I want to be known for?
I like to keep this very simple and limit clients to four words. Right now mine are: clarity, multi-passionate, creative, cheerleader. What would yours be? Simplify your brand identity by choosing a few words that represent what you want to be known for.
To take this further, have a good look at your homepage, landing page, and most recent social media posts and see if they align with your current brand image, and dream customers. Are you offering your customers what they need?
5. What's something new I can make?
Certainly lots of people I'm speaking to at the moment are sick of certain social media platforms (Instagram in particular is getting a lot of grief for being so addictive). Whilst I don't suggest you should abandon somewhere totally if your lovely audience are there (though if you hate it, ditch it), try something new.
I am a big fan of Pinterest for getting traffic to my website, and I’m considering doing more collaborative Instagram lives this year.
Remember, building a successful business takes time, commitment, and adaptability. By revisiting your strategies and staying true to your values, you can reignite your enthusiasm and create lasting results.
How do you reignite your motivation and enthusiasm for your business? I’d love to know, come and join me in the comments to discuss it further.
With love,
Laura x
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